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ABOUT LAZOY

Feminine shirts and shirt dresses. A strong focus on sustainability and csr. Danish design since 2005.

What is LaZoy’s DNA?
A niche concept of feminine shirts and shirt dresses for you who want to be well-dressed in a casual way. A small exclusive collection made of lovely soft stretch fabric, which is extremely comfortable to wear and of course easy to wash and completely non-iron.

LaZoy is sustainable season independent slow fashion that you can use season after season, summer and winter.

LaZoy shirts and shirt dresses are the most optimal way to be well-dressed and presentable.
The easiest. The most comfortable. The most power-signaling.

Well-dressed with a clean conscience!

The woman behind LaZoy – CLOTHING AND MATHEMATICS

Ulla - LaZoy


Ulla Hansen
Owner of LaZoy since 2005
B.Sc. Economics/Planning, University of Aarhus
Designer/Clothing technician, VIA Design & Business

I grew up in the fashion industry in the city of Herning in Denmark and was educated at VIA Design and Business, but I have also studied mathematics, planning, and economics at the University of Aarhus. Two paths of education which complement each other surprisingly well.
There is a lot of mathematics, in particular geometry, in designing and model construction. Being able to compare the lines, curves and angles in the clothes with the dimensions in the female body is of great importance for the garment fit.

Experience and passion.

Through my own interesting and varied career in both the private and public sector and in entrepreneurship, I have held a lot of sales meetings, customer meetings, staff selection meetings, presentations, teaching, etc.

I have made my experiences regarding dress style, signals, charisma, body language and more, which allows me to know when my meetings succeed and when they do not and why.
This is something I find extremely fascinating and want to incorporate in the design process and bring further on to all you lovely women out there.

My passion is in the fashion industry, but it is about much more than just clothes. I do not “just” design clothes. “Clothes make the woman.” It’s about power clothes for power women. I want to contribute just a little bit so that you as a woman can get the career you deserve.

My passion lies in doing everything properly and contributing as little as possible to the pollution and lack of social responsibility that great parts of the fashion industry are part of. In my work with LaZoy, I have a strong focus on sustainability and CSR, so you can wear the clothes with a clean conscience. We must take care of our planet, its people and animals.

Black shirt dress

Why shirts and shirt dresses?
You must be able to be well-dressed at work in a feminine, easy, comfortable and power-signaling way.

Form-fitted animal print shirt

Shirts and shirt dresses are equivalent to being well-dressed. No other piece of clothing without comparison can do so much for your well-dressing. The shirt collar signals both being well-dressed, elegance and style-consciousness.

My own requirements for clothes have always been: It must be feminine. It must be different, meaning not looking like anything else on the market which is often quite similar to each other. It must be easy to wear and easy to wash and of course non-ironing. And as a result the LaZoy concept became just that; feminine, different, comfortable, easy.

With a LaZoy shirt or shirt dress you can be sure to feel well-dressed, presentable and elegant. The clothes are always perfectly fitting, you do not have to worry about that. And when you get home, you can just throw yourself on the couch without changing first. All the clothes are made of lovely soft elastic fabric, which never feels restraining nor too tight. When traveling, put the clothes in the bag without worrying about ironing in the hotel room. The clothes simply do not need ironing.

Cultivate your individualism.
LaZoy is not mainstream or mass production. We become more and more individualists. Fashion becomes more and more individual. We don’t want to wear the same clothes as our neighbor and colleague. We want to wear clothes that exactly express the lovely and competent woman we are.

Well-dressed with a clean conscience.
LaZoy shirts and shirt dresses are the most optimal way to be well-dressed and presentable. 

The easiest. The most comfortable. The most power-signaling.
Well-dressed with a clean conscience.
Take a look at our thoughts on sustainability here: Sustainability