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ABOUT LAZOY

Sustainable shirts and shirt dresses. Danish design since 2005.
The perfect shirt for being well-dressed.

The woman behind LaZoy – CLOTHING AND MATHEMATICS

Ulla Hansen


Ulla Hansen

Owner of LaZoy since 2005
B.Sc. Economics/Planning, University of Aarhus
Designer/Clothing technician, VIA Design & Business

I grew up in the fashion industry in the city of Herning in Denmark and was educated at VIA Design and Business, but I have also studied mathematics, planning, and economics at the University of Aarhus. Two paths of education which complement each other surprisingly well.

There is a lot of mathematics, in particular geometry, in designing and model construction. Being able to compare the lines, curves and angles in the clothes with the dimensions in the female body is of great importance for the garment fit.

Experience and passion.

Through my own interesting and varied career in both the private and public sector and in entrepreneurship, I have held a lot of sales meetings, customer meetings, staff selection meetings, presentations, teaching, etc.
I have made my experiences regarding dress style, signals, charisma, body language and more, which allows me to know when my meetings succeed and when they do not and why.
This is something I find extremely fascinating and want to incorporate in the design process and bring further on to all you lovely women out there.

My passion is in the fashion industry, but it is about much more than just clothes. I do not “just” design clothes. “Clothes make the woman.” It’s about power clothes for power women. I want to contribute just a little bit so that you as a woman can get the career you deserve.

My passion lies in doing everything properly and contributing as little as possible to the pollution and lack of social responsibility that great parts of the fashion industry are part of. In my work with LaZoy, I have a strong focus on sustainability and CSR, so you can wear the clothes with a clean conscience. We must take care of our planet, its people and animals.

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Why shirts and shirt dresses?
You must be able to be well-dressed at work in a feminine, easy, comfortable and power-signaling way.

Figursyet dyreprint skjorte

Shirts and shirt dresses are equivalent to being well-dressed. No other piece of clothing without comparison can do so much for your well-dressing. The shirt collar signals both being well-dressed, elegance and style-consciousness.

My own requirements for clothes have always been: It must be feminine. It must be different, meaning not looking like anything else on the market which is often quite similar to each other. It must be easy to wear and easy to wash and of course non-ironing. And as a result the LaZoy concept became just that; feminine, different, comfortable, easy.

With a LaZoy shirt or shirt dress you can be sure to feel well-dressed, presentable and elegant. The clothes are always perfectly fitting, you do not have to worry about that. And when you get home, you can just throw yourself on the couch without changing first. All the clothes are made of lovely soft elastic fabric, which never feels restraining nor too tight. When traveling, put the clothes in the bag without worrying about ironing in the hotel room. The clothes simply do not need ironing.

The perfect shirt for being well-dressed.
LaZoy shirts and shirt dresses are the most optimal way to be well-dressed and presentable.

The easiest. The most comfortable. The most power signaling.

Well-dressed with a clean conscience.
Take a look at our thoughts on sustainability here: lazoy.com/sustainability.